The brand
Queen fly Cafe is an extravagant cafe shop specialized in gourmet coffee blends and brews. It offers an all round original and unique taste experience. The brand is built on the belief that its all about the little details that interlock to make the beautiful atmosphere of coffee love.


The task
To create a visual identity that reflects brand essence and values in an iconic mind imprint.


Process
I went back to study the conceptual imagery of the brand and created an engaging identity, through applying a mandala like effect, thus creating a solid but living detailed image of the brand and its atmosphere. Though it is very simple, it really tells the whole story without over doing it, in both a modern but also a refined manner.


Colors
I used a deep brown solid color to express the love of coffee, earthly connection and strength. White stands for clear vision and originality.

Other
I created a special mandala element to complement the identity imagery.