The Brand
Nerolli Signature is a lavish beauty brand for women’s health and wellness products. It’s essence is built around sophistication, satisfaction, confidence and indulgence.    
The Task
To create a visual identity that reflects brand essence and values in an iconic mind imprint.

The Process
Utilizing the imagery of the name; neroli is a white five petaled flower. White stands for innocence and elegance at the same time, while the petals are elongated and graceful. This unique shape will be the backbone of an elegant visual icon, evolving into a symbolic female figure with a personal touch of style.

Color
The dusty blue color echos freshness and sophistication while balancing the purity and elegance of the white heart. The gold supports the blue and white by providing a solid base of value and satisfaction.