The brand
Meat Valley is a company specialized in high quality red meat production from their own well cared for livestock. Care, diligence, trust and honesty are the main values of this brand.

The task
To create a visual identity that reflects brand essence and values in an iconic mind imprint.

Process
In order to create an engaging identity, an animated live stock element was developed as the centerpiece. The iconic visual expression goes all the way to impress and befriend the audience at the same time.

Color
I used a red solid color to express passion and devotion for top quality as well as care for the animals. White stands for purity, honesty and good will.