The brand for outfit for the high class family, who’s looking for uniqueness and coming out stand.
The logo got inspired by the Neroli, the orange flower, where it present in symbolic way, which reflect the elegant and excellency.

Utilizing the imagery of the name; neroli is a white five petaled flower. White stands for innocence and elegance at the same time, while the petals are elongated and graceful. This unique shape will be the backbone of an elegant visual icon, evolving into a vibrant family of mother, father and child in the middle.

Colors

The orange color radiates energy and style to balance the purity and elegance of the white heart. The grey supports the orange and white by providing a solid base of confidence. At the base also, sandbank enriches and nourishes the combination with warmth and deep affection.

The color give the feeling of warming and welcoming, with using the Upper Case letter which up left the brand image and give it more credit of very high ending product to the customer.
Simple, Elegant, Warming and Inspire.
Neroli say all that in one iconic.