A leading provider of cosmetics for women, made from the bounties of nature from both land and sea, the company wanted an iconic identity that matches the name of tortoise, as an amphibious animal that symbolizes calmness and relaxation in a world full of noise and speed detrimental to the health of the spirit, mind and body!

The company suggested that its identity should be a “typography negative space” because of the intelligence and elegance that it entails, which is what the company is looking for, and that it has global specifications because its future market is the whole world.

The company also requested a “corporate pattern” inspired by land and sea plants that was specifically created to highlight its style and personality.